About Us
Scents that linger, clinging to collarbones, wrists, and earlobes, have the power to create and resurrect memories, while wrapping those who wear them in beauty. But like memories, they have the ability to fade. Understanding the allure of fragrance, and also the necessity of daily functionality, a Los Angeles-based jewelry aficionado and marketing guru created Hidden Bloom, a cutting-edge jewelry line with hidden fragrance sprays for people who want to be noticed when they walk into a room and remembered when they leave.
Birthed from love and legacy, she pioneered this line of luxurious pendants for the perfume wearer who wants their fragrance to last all day. Inspired by her stylish mother, who loved to wear pendants, she created something that she would wear. The love and care poured into each piece are as evident as the beauty of the designs.
Hidden Bloom are subtle, strong, modern, sleek and sophisticated pieces of jewelry that can be worn daily or for special events, on a date or at the gym. Coming in matte gold and silver options each piece is a refillable cocoon for your favorite Marc Jacobs, Lancôme, Viktor & Rolf, Chanel, or Dior perfume, making it easier to remain fresh and fly all day long.
The History of Fragrance
Over one thousand years ago, ancient Egyptians were the first society to incorporate perfume into their daily culture. Ancient Chinese, Hindus, Israelites, Arabs, Greeks, and more followed suit. Though the Dark Ages and Christianity ushered in an age of fragrance austerity, the Muslim World never underestimated the power and mysticism that can be found in scent.
Moving forward into the 16th century, Louis XV’s “Perfume Court” scented everything—from furniture to gloves. Perfume became as much a part of daily rituals as clothing.
With this firmly in mind, Hidden Bloom is continuing and modernizing that tradition with a deep respect for the history of fragrances, and the belief that not only can fragrances enhance romantic and religious experiences, they also intimately shape identity.
People might not remember the precise layers and notes of your perfume, but they will always think of you when they sense your scent. Make it easy for them with the pendant that you will never again want to leave home without.
